Project Name: Website Redesign
Client: Zebra Technologies
Services Provided: Content Strategy, Content Management, Copywriting and Editing, Information Architecture, Project Management

Challenge
Zebra Technologies, a mid-size manufacturer of high-quality barcode printers and supplies serves a wide range of industries through its international distributor network. The public Web site, which serves to educate buyers and consumers, and assists them in locating a reseller for purchasing, was outdated. Making frequent changes to the site involved inefficient manual processes and much of the desired functionality was not compatible with the existing platform. Zebra needed to redesign the site, implement additional functionality and a content management system (CMS) to make site maintenance more efficient, and prepare the site for localization and translation into other languages. This enterprise-wide project spanned all departments and regions across the company.

Solution
Flair worked closely with Zebra stakeholders to gather site requirements and developed a content strategy and plan for content migration from the old site to the new site. Many of the functional requirements made former processes obsolete, so Flair's Information Architecture team developed process flows and page views to support the implementation of the new functionality and serve as a foundation for the site design. Flair's skilled team of content strategists assisted in the implementation of the CMS, including taxonomy development, content input and management, training, copywriting and editing content for the new site. The Flair team also provided overall project management for the user experience components of the site redesign and implementation - a project which spanned over 15 months.

The new site launched with great success, on time and on budget. Flair continues to work closely with the Zebra team on ongoing content, IA and development projects.

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