Project Name: Zebra Public Relations
Client: Zebra Technologies
Services Provided: Editorial Planning, Copywriting, Editing

Challenge
Zebra Technologies, a mid-size manufacturer of high-quality barcode printers and supplies serves a wide range of industries through its international distributor network. In order to support its distributor network, Zebra maintains a number marketing tools to aid distributors in marketing Zebra printers, providing industry research, news and thought leadership in addition to information about the use and sale of Zebra printers within the global marketplace. To maximize communication with distributors while reducing marketing costs and maintaining efficiency, Zebra needed to implement a subscription-based online newsletter specifically for the distributor audience. Because of Zebra's leadership position within the barcode printer industry, public relations services, including the writing and editing of ongoing press releases and media information was also needed.

Solution
Flair consultants worked closely with the Zebra team to identify communication needs and requirements, and develop a newsletter format and ongoing copywriting services for a bi-weekly Zebra newsletter, available to distributors by online subscription. In addition to providing overall editorial project management, Flair consultants continue to provide copy and editorial services for newsletters and other PR activities. Flair continues to work closely with the Zebra team on ongoing content, IA and development projects.

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