Project Name: McDonald's Intranet Redesign
Client: McDonald's
Services Provided: Information Architecture, Content Strategy, Content Management

Challenge
McDonald's, a global leader in franchise restaurants, operates in over 60 countries around the world. Many restaurants are owned by owner-operators and franchisees with access to many of McDonald's global resources including Marketing, Restaurant Operations, Real Estate Development, Human Resources, Worldwide Training, Learning and Development, and Quality among others. Because the network of owner-operators is so vast, and information so dense, McDonald's struggled with developing an Intranet that would serve all groups and all needs. An Intranet redesign was needed, including the implementation of a content management system (CMS) to aid in maintenance efficiency and ensure consistency across sites. Considerations such as multiple language options, connection speed within other countries, personalization and customized information and other factors made the redesign of their Intranet a unique challenge.

Solution
We worked closely with stakeholders across every department within the corporate office to identify requirements, understand and manage existing content and systems and develop a taxonomy and content migration plan that included training and instruction for the dozens of content managers who maintain site content on a daily basis. In addition to providing content strategy services, Flair also worked with the project team to develop the Information Architecture that would form the foundation of the site's structure and design. The project launched in many phases over time, lasting nearly 3 years. McDonald's now enjoys a true 'global' Intranet and has saved countless dollars in site maintenance and training costs.

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