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For Immediate Release

FLAIR ANNOUNCES UPCOMING INTERACTIVE WORKSHOPS

Online and Offline Workshops Offer Expertise and Convenience

Des Plaines, Ill., October 1, 2003-Flair Creative Services, a dynamic interactive marketing firm based in the Chicagoland area, today announced its Fall schedule of online and offline workshops.

Flair's workshops can be customized to meet the needs of any organization and cover a gamut of topics related to content strategy, information architecture, content development, usability and Web development.

Free Flair Overview
Flair will be offering a free 30-minute interactive introduction to Flair Creative Services, which demonstrates Flair's capabilities and offers general information about the company's background, services, clients, deliverables and fees. Attendees have an optional opportunity to ask questions and will receive valuable coupons and special offers upon completion of the workshop.

"Writing for the Web"
This workshop will be available in either a 60-minute online or 4-hour offline version. The workshop will introduce users to the principles of content development, usability rules and standards while providing participants with the tools they need to develop compelling Web content.

"Killer Content Brainstorming Sessions"
This convenient 60-minute online workshop will involve a facilitated, interactive working session for stakeholders in a single organization to brainstorm about the content strategy and information of a new or redesigned Web site in an online environment. Participants-who can be located anywhere around the world-will be given the opportunity to offer ideas, suggestions and potential solutions to their company's current Web-related challenges.

"Introduction to Web Globalization"
This 8-hour offline workshop offers a comprehensive introduction to the language and logistics of Web globalization and best practices, with money-saving tips for translation and promotion. Presented by John Yunker, author of Beyond Borders: Web Globalization Strategies (New Riders Publishing, August 2002), this workshop is a must for any company planning to take its site global.

"Using Taxonomies for Search Optimization"
This 4-hour offline workshop offers audiences an introduction to taxonomies, tips for developing a taxonomy, information about search software that interfaces with taxonomies and the use of a taxonomy in online search optimization. This workshop is presented by Amy J. Warner, Ph.D., an expert in bottom-up information architecture and the design of taxonomies and other controlled vocabularies.

Visit our online press room at http://www.flairinteractive.net/about/pressroom.html for information about Flair's background, team and clients, and to download logos.

For more information about this workshop, visit www.flairinteractive.net or call 847-466-1005.

Press Contact:
Christine Lee
Flair Interactive Services
847.466.1539
lisa.kirschner@flairinteractive.net

About Flair Interactive Services, Inc.
Flair Interactive Services Inc., which was founded in 1995 by Lisa Kirschner, provides consulting services to clients of all sizes. Flair focuses on front-end interface design, including content strategy, information architecture, content development and usability. Its consultants also provide writing, editing and editorial planning services for print projects. Visit www.flairinteractive.net for detailed information about our services, online classes, workshops and industry events.