FLAIR INTERACTIVE SERVICES REDESIGNS E-COMMERCE SITE FOR MAJOR
HOME RENOVATION RETAILER
Flair Team Widens Appeal of "Trade Only" Resource to Consumer
Audience
Des Plaines, Ill., March 26, 2004-Flair Interactive Services, an interactive
marketing firm serving businesses in the Chicagoland area, is preparing to launch
an e-commerce site for a leading Chicago-based home renovation retailer.
The objective of the redesign project was to position the site as the premier
source for home design and renovation and a resource for high-end designer products,
appliances and materials. "Prior to the redesign, the site was available to the
trade-architects and designers," said Michael Cook, a Flair information architecture
expert who led the redesign development. "Our goal was to provide an improved user
interface and a positive user experience for consumers."
The Flair team was responsible for all phases of the redesign-from creating the
brand flavor and information architecture to developing all content and help-related
functionality, including a new e-commerce back-end system. "After extensive competitive
analysis, our first step was to develop a modular wireframe system to accommodate
state-dependent and credit card transactions and to capture billing, shipping and
other customer information," said Cook.
The six-month project included extensive content updates for the site, including
the creation of more than 30 editorial articles. The Flair team worked with the Chicago
office of Tribal DDB, a digital marketing agency, in the Web redesign.
Flair Interactive Services provides information architecture, usability engineering,
project management and content development services to businesses of all sizes in the
Chicagoland area. For more information about the services offered by Flair, visit
www.flairinteractive.net.
Press Contact:
Christine Lee
Flair Interactive Services
847.466.1539
lisa.kirschner@flairinteractive.net
About Flair Interactive Services, Inc.
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