FLAIR IMPLEMENTS NEW CONTENT STRATEGY FOR AMERITRADE WEB SITE
Flair Team Broadens Reach To A Wider Audience
Schaumburg, Ill., November 15, 2004-Flair Interactive Services, an interactive
marketing firm serving businesses in the Chicagoland area, provided content
strategy and information architecture services for the design of a new Web site for
Ameritrade Holding Corporation (www.amtd.com).
"The new corporate site was designed to speak to a wider audience,"
said Celeste Crocker, Flair project manager for the Ameritrade redesign.
"Previously, the site was designed primarily to address the needs of current
Ameritrade shareholders. We developed an entirely new information architecture and
expanded the content and messages to appeal to current Ameritrade customers as well
as prospective investors visiting from the main Ameritrade e-commerce site
(www.ameritrade.com)."
Ameritrade Holding Corporation is a pioneer in the online brokerage industry
with a 25-year history of providing customers a self-directed approach to brokerage
services. Flair's content strategy professionals worked with the internal Ameritrade
content management team in the development of editorial standards and key messaging,
as well as the implementation of a new, more user-friendly design.
Flair Interactive Services specializes in maximizing Web site content, information
architecture and usability for B2B Web sites. Throughout the Ameritrade Holding
Corporation Web site redesign project, the Flair team worked closely with VSA Partners,
a Chicago strategic design and creative branding consultancy.
Flair Interactive Services provides information architecture, usability engineering,
project management and content development services to businesses of all sizes in the
Chicagoland area. For more information about the services offered by Flair,
visit www.flairinteractive.net.
Press Contact:
Christine Lee
Flair Interactive Services
847.466.1539
lisa.kirschner@flairinteractive.net
About Flair Interactive Services, Inc.
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