Lisa Kirschner, Flair's president and founder, has over 18 years of experience planning, developing and managing projects and content for digital and print media. She is proficient in HTML, XHTML, CSS, MS Project, Visio, Photoshop, Fireworks, Dreamweaver, other HTML editors, various e-commerce tools, various content management systems, and more.

Ms. Kirschner's clients have included Sears, McDonald's Corp., Office.com, NTC/Contemporary Publishing, Sportmart, Zebra Technologies, Celsis International, McGraw-Hill and various small to mid-sized businesses. In addition, she has written more than 200 technical and nontechnical articles for a wide variety of publications.

Education
Bachelor of Arts degree
English/Technical Communication
Iowa State University, Ames, IA
May 1993

Currently pursuing Masters Certificate

Web Design and Development
Sessions Design School, New York, NY

Employers
Project Manager and Owner of Flair Interactive Services Inc. (Self-employed)

May 1995 - Present

• Founded web development company located in the Chicagoland area (part-time at first while employed by other consulting firms; full-time since 2003)
• Plan, manage and implement large-scale (10,000-page or greater) Web sites, intranets, extranets and portals, as well as numerous mid-sized and smaller sites
• Act as account or project manager for large-scale engagements, managing multi-disciplinary teams
• Handle front-end development (HTML, XHTML, CSS) tasks as needed, including daily content management, site enhancements and updates, and ongoing maintenance
• Assist with basic design and production tasks, image optimization and advanced image correction/retouching in Photoshop
• Write or plan content, including marketing and product content, instructional text, error messages, forms, email campaigns, promotions, landing pages, microsites, SEO content and PPC campaigns
• Plan, create and manage copy and/or layout for print projects, including magazine and newspaper articles, brochures, direct mail, catalogs, publications, newsletters and other corporate marketing materials
• Manage other developers, designers, information architects, writers and other consultants
• Flair was featured in Business Week and named as one of the Top 100 Women-Owned businesses in IL. Certified as a Women-Business Enterprise (WBE).
• Clients have included Sears, McDonald's, Zebra Technologies, Northern Trust, Orbitz.com, Equity Office Properties, the Chicago Tribune, Office.com, and various others.

2002 - 2003

• Lead consultant for a software and professional services consulting firm
• Produced content for public Web sites, corporate intranets, portals, tutorials and Help systems for Fortune 500 companies and start-ups
• Managed teams of content, information architecture and usability experts to ensure timely and accurate completion of high-quality user experience deliverables
• Planned, created and reviewed site maps, content asset evaluations, content migration plans, style guides, content gap analyses, wireframes, process flows, focus group deliverables and other user experience deliverables as needed
• Worked with developers, programmers, visual designers, brand strategists, business stakeholders and other team members on a daily basis

2000 - 2002

• marchFIRST was bought out by divine
• See divine description for detailed list of responsibilities

1999 - 2000

• USWeb/CKS was bought out by marchFIRST, then divine
• See divine description for detailed list of responsibilities

1998 - 1999

• Technical editor for a monthly technical journal, Cutting Tool Engineering
• Responsible for writing, editing, managing freelancers, working with vendors and editorial planning
• Key player in development of company Web site
• Responsible for daily management, updates and maintenance of Web site

1994 - 1995

• Marketing communication specialist for a sporting goods distributor
• Responsibilities included page layout and production
• Produced catalogs, brochures, press releases and other marketing materials

September 1992 - May 1993

• Technical writer in documentation group at software company
• Wrote, edited and managed content for multiple pieces (newsletters, instruction booklets, manuals, technical documentation and more)
• Proofread software manuals for various software products
• Created indices for various software manuals
• Interviewed subject matter experts in various departments for news stories, articles and newsletters
• Responsible for layout and basic design of various print materials

SKILLS:
Project management, front-end development, basic design and production, image correction and retouching, content strategy, content management, focus group facilitation, usability testing

SOFTWARE/LANGUAGES:
Adobe Photoshop, Content Management Systems (Interwoven, Vignette, Day Communique, Sharepoint), HTML, XHTML, CSS, Javascript, Coldfusion, Dreamweaver, Flash, MS Office, MS Project, Visio, Quark XPress.