West Dundee , IL, May 16, 2009--Flair Interactive Services Inc., an interactive marketing firm based in the Chicago area, has launched a new Web site (www.sublimemarketinggroup.com) for Sublime Marketing Group, an active lifestyle consumer products company located in Scottsdale, Arizona.
The Web site illustrates the company's eco-friendly product offerings, including recycled coolers, eco-friendly hydration, coolers and fitness products. Built using Flash, XHTML, CSS and Javascript, it is standards-compliant and reflects the company's brand and business strategy.
Sublime Marketing utilized Flair's step-by-step Web Site Planning Workbook designed to guide its clients and potential clients during the early stages of Web development. The workbook is offered free of charge to all qualified businesses in need of web development, content strategy and interactive marketing services.
The workbook presents a systematic approach to planning, creating and launching a Web site. It includes educational information about planning and building a Web site and a questionnaire that will help business owners and managers plan their sites. By simply entering responses to questions about a site’s purpose, goals, audience, content, budget, timeline and more, the Web site begins taking shape. Some clients complete it by themselves, while others rely on a more hands-on, collaborative approach with a member of the Flair team. Sublime was able to complete the questionnaire independently, then hand it over to Flair for our use during strategic planning, design and development.
Flair, in business for 14 years, continues to offer its high level of service and expertise to small and mid-size businesses in need of their first Web site or who need to update an existing site. Flair offers a wide variety of low-cost integrated marketing solutions that allow our clients to independently manage basic site content via a content management system, analyze traffic and user behavior through high-end analytics tools, monitor click-through rates, track conversions and more. Our clients find that they can quickly and easily build high-quality Web sites, landing pages, e-commerce sites, intranets and web applications by partnering with Flair.
Interested in working with Flair? Contact us or request a quote now, and get started on your Web site project right away.
About Flair Interactive Services, Inc.
Flair Interactive Services Inc., which was founded in 1995 by Lisa Kirschner, provides consulting services to clients of all sizes. Flair offers content strategy and analysis, information architecture, development and project management services.. Visit www.flairinteractive.net for detailed information about our services, clients, projects and announcements.
For additional information, please contact:
Lisa Kirschner
Flair Interactive Services
847-960-6703 (ext 4)
lisa.kirschner@flairinteractive.net
