Co-Branding Tool A Breakthrough for Zebra Partners
Des Plaines, Ill., March 26, 2004-Flair Interactive Services, a Chicago-area interactive marketing firm, is preparing to launch AdWizard, a new Web-enabled, marketing material creation engine for its client, Zebra Technologies.
The AdWizard site is designed to make it easy for members of the Zebra PartnersFirst™ Program to generate co-branded marketing materials for use in generating demand for Zebra products and growing their businesses.
"We have been working intensely with Zebra in the development phase of this exciting new tool," said Donna Fritzche, a Flair usability specialist who coordinated the effort. "We're excited about this launch because it represents a giant step in enhancing the relationship between Zebra and its Program Partners."
The pilot phase of AdWizard began in December 2003. During this phase, the Flair team worked closely with the Zebra IS team, channel marketing and marketing departments in gathering input from a select group of Zebra partners and stakeholders about the needs of the Zebra partner channel. They developed user-friendly information architecture and interfaces that included a quick-start tool, as well as a user-friendly guide that walks users through the log-in process.
The pilot phase offers access to Zebra-branded collateral, channel partner advertisements, direct mail campaigns and fulfillment pieces. Partners can log in and add their logo and contact information to templates available at the AdWizard site. Many of the direct mail campaigns also allow additional customization, ranging from selecting a specific Zebra product for promotion to adding a targeted message. As development continues, more tools will be available, including show signage, Web banners, Web page templates and HTML e-mail blast components. Program participant feedback will continue to be solicited for future developments.
"We believe that AdWizard will prove to be an invaluable tool in the marketing arsenals of Zebra partners for leveraging Zebra resources," said Fritzche.
The first phase of AdWizard will be available to all Zebra North American partners. Future versions of AdWizard will be available to Zebra Partners in other regions and will support multiple languages.
Flair Interactive Services provides information architecture, usability engineering, project management and content development services to businesses of all sizes in the Chicagoland area. For more information about the services offered by Flair, visit www.flairinteractive.net.
Press Contact:
Christine Lee
Flair Interactive Services
847.466.1539
lisa.kirschner@flairinteractive.net
About Flair Interactive Services, Inc.
